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Demographics questions in Simulator

Nina Midgley -

Getting the questions right

It's important to ask the right demographic questions for your organisation.

Finding the balance between asking questions that support your consultation and aid analysis, whilst ensuring not to compromise a respondent's anonymity or block participation can be a bit of a minefield!

Your account manager will be happy to help you frame the questions to ensure they are inclusive and specific.

Top tips...

  • Try and keep the number of questions minimal (maximum of 10 allowed)
  • Let your respondents know why you're asking the questions
  • Give respondents the opportunity to opt out i.e. 'Prefer not to say'
  • Keep required questions to a minimum - this helps you to keep respondents happy 

If your question requires further explanation or 'framing' let your account manager know and we can put in text above or below the question. 

Demographic question and answer component types

1. Single line text boxes (NB the explanatory text in grey below the answer component):


2. Drop down menu (respondent can select only one option):


3. Radio buttons (respondent can select only one option): 



4. Check boxes (respondent can select as many options as they like): 


5. Multiple line text:  


6. Drop down menu - you have a couple of choices on how you'd like us to frame this for you. Below is an example of what we call a 'nested' drop down which has grey headings. You can also have the standard drop down options which do not have the grey headings. Chose which you'd prefer depending on the answer.


Please be aware that all questions are subject to our formatting and standardisation templates.

It is worth keeping the below in mind, as we aren't able to:

  • route questions depending on answers given. 
  • implement any components that aren't listed above. 


Making changes to questions once deployment has started. 

The demographics questions handed over to your account manager need to be the final signed off version.

With this in mind, please ensure you have had the questions, wording and punctuation completely signed off before passing them to Delib. This is especially important if we are deploying a version for you in any other language than English.

If in doubt ask your account manager for a chat, we will be happy to discuss what is possible and agree an approach before deployments begins.