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Content writing top tips

Nina Midgley -

Below are top tips we have learnt through experience. We are more than happy to help and double check things for you and answer any questions that may crop up.

  • Have a colleague QA your work - this is something we all do here at Delib. It helps to catch out those small typos that are easily missed.
  • As your Delib account manager to review your content before go-live. We are more than happy to go through and sense check for you.
  • Use Microsoft Word's Grammar checker - see below

In the UK, the average reading age is 9. It may seem obvious, but it's so important: identify who your audience is. Ensure the team or individuals assigned the the project know who they are writing content for and have considered the readability of their copy. There are tests you can do to test the readability of your copy:

Go to Tools>Options>Spelling and Grammar>Options> Tick Show Readability Statistics.

Then select the text you want to test and select Tools>Spelling and Grammar. 

At the end of the spellcheck a box will appear showing you a readability statistics of the passage:

The Flesch Reading Ease scores means: 

80-90 Very Easy 

70-80 Fairly Easy

60-70 Standard

50-60 Fairly Difficult

40-50 Difficult

30-40 Very Difficult  

It is not recommended to write copy that scores anything less than 65. 

(Source: http://www.plainwords.co.uk/articles/readability_scores.html)

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